Gary Halbert - Halbertism 26

# Gary Halbert - Halbertism 26

Halbertism #26

Wednesday, June 9, 2004

Use the "AIDA" sequence for your
sales letters and ads:

Attention

Interest

Desire

Action

And yes, they must be used in that
particular order. It encapsulates the "proper sequencing" of your message.

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