Gary Halbert - Halbertism 47

# Gary Halbert - Halbertism 47

Halbertism #47

Wednesday, June 30, 2004

ALWAYS keep in mind that the people of

America sort through their mail while standing

over a wastebasket.

This is the single-most-important
concept you will ever learn about direct mail advertising.

I think it goes without saying...
the only exception to this is when people are reading their e-mails... and...
they have one hand on their mouse... ready and eager to hit the "delete" button.

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