Boron - Chapter 06

Whatever. Once again we are shooting with a shotgun instead of a rifle. Once again, too much waste circulation.

Let's see if we can do a little better.

Possibility #3 - We could mail our piece to a group of people that we are relatively sure have above average incomes. Like doctors. Lawyers. Architects. Top executives. Accountants. Owners of expensive homes. Owners of Rolls Royce automobiles.

And so on.

Comments: Not bad. We are now getting into areas where we at least have a chance.

At least we are relatively sure that most of these people have a high enough income to maybe be interested in investing. Whether they are interested or not, we can't know, but at least, if they are, they probably have the ability to do some investing. This group of people is certainly more likely to respond to our pitch than the first two groups but, as you shall see, we can do a lot better.

Possibility #4 - We could mail our promotion to a list of upper income people who are proven mail order buyers. Buyers of what, you ask? Actually, for the purposes of selling by mail, it is generally true that mail order buyers of anything are better than almost any group of non-mail order buyers. And, in this case, we have added the extra qualifications that they must be wealthy mail order buyers.

Comments: Now we are getting down to business. This is the first group I have described that gives us a reasonable shot at success. Not bad. Not bad at all. But now, let's stop fooling around and go for the hill!

Possibility #5 - We could mail our promotion to a group of wealthy people who have ordered some other investment book by mail.

Comments: Bingo! Now we're cooking. What could be better? They are upper income. They are mail order buyers. And, they have purchased BY MAIL a product similar to ours. What could be better? This is just about as "hot" of a list as we can get! Or is it? Actually, it is not. Let's keep trying.