Boron - Chapter 06

Possibility #5 - We could mail our promotion to a group of wealthy people who have ordered some other investment book by mail.

Comments: Bingo! Now we're cooking. What could be better? They are upper income. They are mail order buyers. And, they have purchased BY MAIL a product similar to ours. What could be better? This is just about as "hot" of a list as we can get! Or is it? Actually, it is not. Let's keep trying.

Possibility #6 - We could mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours - several times!

Comments: Yeah! Now we're cooking! Just imagine. They're MO buyers. They're wealthy! They've purchased (by mail) a product similar to ours. AND they are repeat buyers of this type of product. How sweet it is! Can it get any sweeter? Yes, dear Son, it can! Read on.

Possibility #7 - We could mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours - several times AND WHO HAVE PAID BIG MONEY FOR WHAT THEY BOUGHT.

Comments: Goody. These people are very close to the "crème de la crème" of lists we can mail to. But wait! Why do I say they are "very close" to the best? After all, what more could we ask for? Hold on! We're not done yet.

But not quite. Just keep reading.

Possibility #8 - We could mail our promotion to a list of wealthy people who have purchased (by mail) a product similar to ours - and who have done so repeatedly - and who have paid big money for what they purchased - AND WHO HAVE VERY RECENTLY MADE SUCH A PURCHASE!

Comments: This is almost as good a list as we can get. It is certainly the best list we are likely to be able to rent.

But not quite. Just keep reading.

Possibility #9 - We could mail our promotion to a list of people who have all the characteristics of possibility #8 AND WHO OUR FRIENDLY LIST BROKER TELLS US IS WORKING LIKE CRAZY FOR OTHER MAILERS WITH PROMOTIONS SIMILAR TO OURS.