seminar

Take any non-compelling message and show it to someone. That
person will not respond. Show it to 10,000 people and none (or pathetically few)
of them will respond.

Until recently, the internet made it possible for something to
happen which was never possible before in history: The internet made it possible
for people who knew NOTHING about marketing to make some money. I'm sitting
maybe 12-feet from one of those people right now as I write this. He's a good
guy. Smart as hell. More intelligent than me. A stone cold workaholic.

Here's what he used to do: He used to send out (actually he had
it done for him) about 30,000,000 e-mails per day. From this, he got about 2,500
responses... from which... he made a good deal of money. Hark unto me. LISTEN to
what I'm saying here! (Can you listen to what someone is writing?)

I digress. Allow me to mush on. What I'm trying to tell you is,
he was getting 2,500 sales from 30 freaking MILLION impressions. And that...

Is NOT
Marketing!

That is like holding 30 MILLION pieces of bacon 3-feet above the
water over 10,000 square miles of ocean. Once in a teensy, little while, his
strip of bacon was held over a square yard of ocean... where... directly
underneath was a dozen or so starving, ravenously hungry fish. These fish were
SO hungry, they would climb on each other's backs (like circus performers) until
one of them had his head 1/2 inch above the water... and... with a collective
shuddering and buckling by all his "buddy" fish... and... and a herculean effort
on his part, he was able to catapult himself 3-feet above the surface of the
ocean and snarf down that piece of bacon.

How often did this happen? Do the math. It happened about 25
times (or less) for every one MILLION pieces of dangling bacon. That means, he
snagged about one fish for every 40,000 pieces of bacon he dangled. That's a big
fat.00025% response.

Why was it possible to make money with a pathetic response like
this? Well, my friend wasn't doing the emailing. He had that outsourced. And the
people he outsourced it to had to pay about $8,000 per month in "infrastructure"
costs. That $8,000 allowed them to send 30 MILLION emails per day. Which works
out to like being able to send out 120,000 messages for a dollar. Or 1,200,000
messages for $10. Or 10 MILLION messages for $120.