Gary Halbert · whole document (35)
seminar
Here's what he used to do: He used to send out (actually he had
it done for him) about 30,000,000 e-mails per day. From this, he got about 2,500
responses... from which... he made a good deal of money. Hark unto me. LISTEN to
what I'm saying here! (Can you listen to what someone is writing?)
I digress. Allow me to mush on. What I'm trying to tell you is,
he was getting 2,500 sales from 30 freaking MILLION impressions. And that...
Is NOT
Marketing!
That is like holding 30 MILLION pieces of bacon 3-feet above the
water over 10,000 square miles of ocean. Once in a teensy, little while, his
strip of bacon was held over a square yard of ocean... where... directly
underneath was a dozen or so starving, ravenously hungry fish. These fish were
SO hungry, they would climb on each other's backs (like circus performers) until
one of them had his head 1/2 inch above the water... and... with a collective
shuddering and buckling by all his "buddy" fish... and... and a herculean effort
on his part, he was able to catapult himself 3-feet above the surface of the
ocean and snarf down that piece of bacon.
How often did this happen? Do the math. It happened about 25
times (or less) for every one MILLION pieces of dangling bacon. That means, he
snagged about one fish for every 40,000 pieces of bacon he dangled. That's a big
fat.00025% response.
Why was it possible to make money with a pathetic response like
this? Well, my friend wasn't doing the emailing. He had that outsourced. And the
people he outsourced it to had to pay about $8,000 per month in "infrastructure"
costs. That $8,000 allowed them to send 30 MILLION emails per day. Which works
out to like being able to send out 120,000 messages for a dollar. Or 1,200,000
messages for $10. Or 10 MILLION messages for $120.
You don't have to have a very good sales message to make a buck
with those kinds of numbers, do you?
And yet, most internet "marketers" can't even make money with
that kind of math. And, those days are gone forever. Unless, you want to move to
Asia, China or some hideous place similar and live so far "on the edge" that...
one day... inevitably, several alphabet agencies (with International
jurisdiction) will come grab you up and put you in a place where you really,
really don't want to be... for... a long, long time.