Gary Halbert · whole document (35)
seminar
Take David Allard for example. David ("Memphis Slim") Allard
paid $27,000 to come down and spend a month with me. He came with a full stomach
and, a completely empty head. Teaching him to write copy was like trying to win
an arm wrestling contest against Godzilla. He fought me every step of the way.
"Why the hell do I have to do this?" "What's reading all this crap got to do
with anything?" "Why are you ignoring me?" (I wasn't.) etc., etc., etc.
But you know what? I TAUGHT that red-neck, inbred, tobacca
chewin' (actually, I don't know if he really chews tobacco... but... it sounds
good, doesn't it?) Elvis-lovin', good ol' Memphis country boy how to do it...
and... right now I rank him right up there with the best-of-the best. (Hell, I'm
not sure... but... I think I even gave him a tiny sense of humor.)
David just recently finished his training with me and, faster
than a speeding bullet, he's already got about a dozen paying clients and many
more in the pipeline. And I'll tell you what, Buckwheat...
If I Can Teach
"Memphis Slim" To
Write
World-Class Copy... Then...
I Can Surely
Teach You!
I've got other people who've sent me non-refundable deposit
checks to spend a month at my side. I will honor those requests but, I will
accept no more. I can't. It takes too much out of me. But, what I can do (in a
seminar setting) is speed-up your copywriting skills by years and years. If
you're going to learn to produce good copy... you're going to have to pay.
That doesn't mean you have to pay me. But, you're going to have
to pay in the "school-of-hard-knocks" (the most expensive school of all) or
you're going to have to pay some other teacher (I guarantee he'll be inferior to
me) or you're going to have to pay in YEARS of study... or... you can spend
2-1/2 days with me starting May 14, 15 and 16... and...