Boron - Chapter 08

The same applies to my road work which I will start a couple hours from now. You see, the way I look at it, if you halt your forward progress every time you get a little tired or irritable or whatever; then you are suffering from a lack of discipline. On the other hand, if you keep pushing when you are chronically tired or really sick, then you are a fool. A lot of men do this because of a misplaced sense of macho.

It's not macho, it's stupid.

So what I do when, like today, I don't feel like working, is that I start working anyway and I pay attention to what signals my brain and body is sending me. Then, after working a while, if I honestly do start to feel worse I will stop and quit. However, if I just feel a little bit crummy (as I do now) I keep on plugging along.

As someone once said, "Most of the world's work is done by people who didn't feel much like getting out of bed."

So true.

By the way, I am having coffee and V-8 Juice. I am a big fan of V-8. It's cheap, it only has 36 calories, and, when you pour it over a tall glass of ice cubes it really tastes great.

Give it a try. It's a nice alternative once in a while to eating or having a soft drink.

Now, back to marketing. You know, one of the remarks I hear all the time when I ask someone what they think of one of my ads goes something like this: "Oh, I'm not a good person to ask. I never buy anything by mail."

Really. Mail order sales run into the billions of dollars each year but rarely will you run into anyone who admits to being a mail order buyer.

Personally, I think all these non-mail order buyers are the same people who don't read the "National Enquirer."