Boron - Chapter 08

As someone once said, "Most of the world's work is done by people who didn't feel much like getting out of bed."

So true.

By the way, I am having coffee and V-8 Juice. I am a big fan of V-8. It's cheap, it only has 36 calories, and, when you pour it over a tall glass of ice cubes it really tastes great.

Give it a try. It's a nice alternative once in a while to eating or having a soft drink.

Now, back to marketing. You know, one of the remarks I hear all the time when I ask someone what they think of one of my ads goes something like this: "Oh, I'm not a good person to ask. I never buy anything by mail."

Really. Mail order sales run into the billions of dollars each year but rarely will you run into anyone who admits to being a mail order buyer.

Personally, I think all these non-mail order buyers are the same people who don't read the "National Enquirer."

Once again, it must be all those Martian invaders.

What I am doing here is redundantly making a point and I am going to be even more redundant. Here's another little glimpse into one of the vagaries of human behavior: Once I asked at class at USC how many of them preferred to go to plays more than movies.

Lots of people raised their hands.

"Bull!" I said to them. "You are all fooling yourselves and I'm going to prove it." I then asked for a show of hands of those people who had seen a play in the last week or so.