Boron - Chapter 08

Really. Mail order sales run into the billions of dollars each year but rarely will you run into anyone who admits to being a mail order buyer.

Personally, I think all these non-mail order buyers are the same people who don't read the "National Enquirer."

Once again, it must be all those Martian invaders.

What I am doing here is redundantly making a point and I am going to be even more redundant. Here's another little glimpse into one of the vagaries of human behavior: Once I asked at class at USC how many of them preferred to go to plays more than movies.

Lots of people raised their hands.

"Bull!" I said to them. "You are all fooling yourselves and I'm going to prove it." I then asked for a show of hands of those people who had seen a play in the last week or so.

No hands.

I then asked to see the hands of people who had seen a movie in the last week or so.

Many hands.

Bond, this phenomena is common. All of us, including thee and me, have a slightly shrewd idea of ourselves. We often try to convince others and ourselves that we are something we are not, something we have an idea we "should" be.

Therefore, truth, my good son, can be determined NOT by how people use their mouth but rather how they use their wallet.

I want to burn this message into your mind. Be skeptical of what people say. Be skeptical of surveys. Of questionnaires. Instead, believe in numbers. For example, if everybody you talk with says they like plays more than movies and yet the numbers say that 10,000 times more people buy movie tickets then you believe the numbers!