Boron - Chapter 14

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And then, beneath that headline was the copy: "No, we don't have a submarine that flies but our pink pills, etc., etc."

A cheap shot. People resent this kind of fraud. Don't do it. If you put your mind to work you won't have to either. You can grab attention without "cheating", without making the reader feel ripped off. Which brings me right back to our dirt filled baggie.

Do you remember how I explained that the baggie has our reader wondering why you sent it to him? That he wants to know what's going on here? That we have his focused attention? Quality attention?

You say you do remember all that? Good. In that case, I'll proceed.

Now, here's how the letter will start off:

Dear Mr. Tiberion,

I am attaching a plastic baggie to the top of this letter for two important reasons:

First of all, what I have to say to you is very serious and I needed some way to be sure to get your attention.

And secondly, what is inside that baggie could very well be your passport to complete financial independence!

Why is this? The answer is simple: You see, what is inside that baggie is a very tiny amount of what is the most valuable thing on earth.

I'm talking about real estate and, in this case, Hawaiian Real Estate!

Yes, it's true. The sand inside that baggie was taken directly from a certain beach on the island of Maui and this particular beach is one of the few left that is open for purchase to private investors!