Boron - Chapter 14

I'm talking about real estate and, in this case, Hawaiian Real Estate!

Yes, it's true. The sand inside that baggie was taken directly from a certain beach on the island of Maui and this particular beach is one of the few left that is open for purchase to private investors!

Here's what it's all about: blah, blah, blah, etc., etc., etc.

O.K., Bondodog, do you follow what I'm doing here? You see, what I did is I got his attention and then I tied my copy to my "attention grabber" in a relevant way that makes sense.

Now, if I were to continue writing this letter, I would use words that would make my reader "picture with pleasure" that beach in his mind. Before I was finished, he would be able to feel the sand in his toes, smell the fresh tang of the salt air, drink in the stars with his eyes and feel the warm friendly sun on his back.

Oddly enough, just a couple days ago, I received from Eric a copy of a sales letter he is writing to sell Hawaiian real estate. I am going to send Eric's letter to you real soon and I want you to read it and then imagine how much his letter could be improved by using all the little secrets (including the baggie) that we have just discussed.

Well oh well, what have we got so far? Let's see: we picked out our list, we know how to think about outside envelopes and return envelopes, we have thought up a way to get our reader's attention and we have the first couple paragraphs of our letter.