Boron - Chapter 14

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Now, turn the piece around and write this on the back:

NOTE: Open this paper to find the special info mentioned in my letter.

GH

OK, now, that which I have just written should be printed in blue ink and appear to be handwritten. Notice that it refers him to my letter and it is personalized with my initials.

Now here is what he will see when he finally opens that note:

Here Is The Info I Mentioned In My Letter!

~~~~~~~~ (Boxed

~~~~~~ Photo

~~~~~~~~ Here)

~~~~~~~

(Order Coupon)

O.K., kiddo, here is my final point for the day. Although I like my letters to be personal, in most cases, I also like them to be "businesslike personal".

And, that's why part of the package should be typeset and maybe contain some photographs. Your see, this adds an air of stability to your promotion. It makes you seem like a real business.

Again, I want to emphasize that in order to make it easy to order (and to credential our offer) we need stuff like order cards, brochures, photos, and typeset copy.

But, again, as I said, we want our reader to see this stuff at the proper time.

AFTER HE HAS READ OUR LETTER!

I Love You and Good Luck!

Dad