Dec 04

# Dec 04

From:

North of Jewfish Creek

Tuesday, 9:00 p.m.

Dear
Friend & Subscriber,

Years
ago, in what now seems another life, Jay Abraham asked me to read
a sales letter written to sell a subscription to a financial newsletter.

He
then asked me, "Do you think you can do better than this?"
I replied, "Yes, I could beat this letter if I was in
a coma."

So,
I wrote a sales letter to compete against the one he had shown
me. My letter did exponentially better than the other one. But
to me, it wasn't much of an accomplishment. You see, the letter
Jay had shown me was poorly written, thematically flawed, and
in general, what I considered to be a very amateurish, clumsy
effort.

After
writing that first letter, I started writing sales letters for
financial products on an almost assembly-line basis. I wrote them
for coin dealers, Agora Publishing, KCI Publishing, Phillips Publishing,
and others. These were companies that mailed tens of millions
of sales letters a year.