Dec 04

I'd
like to tell you something else that's very special about Gary.
Every Thanksgiving he sends a large, solid gold coin to someone
who has affected his life in a positive way.

And
one of the things of which I am most proud is... Gary sent me
one of these coins back in the 90's. Unfortunately, due to earthquakes,
floods, hurricanes, and the other discombobulations of my life,
I no longer have that coin. But, to me, that doesn't really matter.
What DOES matter is the memory of knowing a man such as Gary Bencivenga
held me in enough esteem to bestow me with that gold coin. That's
about as high an honor to which a person like me can aspire.

Anyway,
he publishes a monthly newsletter on the Internet called "Bencivenga
Bullets" and everybody in marketing should be reading them
(and printing them for their fodder file). Even though Gary's
"Bullets" are free... they are truly invaluable. You
can find them at www.BencivengaBullets.com.

Next
year (2005) Gary is hosting a seminar in New York City. John Carlton
will be there. So will Scott "Mongo" Haines. And yes,
I will be there too. (Along with many other "celebrity"
marketers.) But, each of us will be there as attendees... not
as participants. So don't bother asking any of us questions. We'll
be too busy ourselves taking notes and learning from one of the
handful of true living legends of copywriting and marketing.

There
is no seminar on earth I can think of that would be more worth
attending than the one going to be given by Gary Bencivenga in
2005. You can be certain (barring some sort of (tragedy) every
sane marketing genius in the world will be there to sit at his
feet and learn from him.

You
know, as you walk through life you cannot help but be aware of
all the corrupt business men, thieves, sex offenders, crooked
politicians, war lords, murderers, greedy religious leaders, lying
CEO's, and just plain jerks. But, every once in a while on this
path through life, you come across "a Gary Bencivenga".
A person...