Boron - Chapter 23

What determines the winners? It's how they play the cards
that were dealt them. Were they alert and ready to exploit
the good ones? Did they perceive that the bad ones were in
fact bad in time enough to dump them without huge losses?
Were they ready to exploit or abandon their mediocre hands
as the different situations dictated?

Sweat the details. It's an area I have been remiss in and I
am working to correct this state of affairs.

You do it too.

Man, am I doing a lot of writing! I've even learned to hold
the pen another way when my hand gets tired from holding it
the regular way~~

Oops! I lost it.

You know what? It's so hot in this room I have to keep a
bandanna (it's the blue one) under my arm to keep from
getting sweat stains on the paper.

And now, we're going to talk about believability.
Believability is one of the top most important ingredients
of good MO & DM promotions. One way to increase
believability is to give exact details. Instead of "most car
owners" write "77.6% of all car owners". Instead of "you can
lose lots of weight" write "and the average reported weight
loss over a 31-day period was 37.5 pounds for men and 26.3
pounds for women".

And, did you notice up there that when I mentioned my
bandanna, I said "it's the blue one" in parenthesis?
Did you wonder why I wrote it like that? I bet you didn't. I
hope not. I hope not because if you did notice, then you
were noticing my writing style instead of my message.

And that's not good. However, I'll bet that little extra
detail of info drew you closer to me and my letter and made
this communication "more real" for you.

And, if you were a stranger, these types of details makes
everything that is written that much more believable.