Boron - Chapter 23

Oops! I lost it.

You know what? It's so hot in this room I have to keep a
bandanna (it's the blue one) under my arm to keep from
getting sweat stains on the paper.

And now, we're going to talk about believability.
Believability is one of the top most important ingredients
of good MO & DM promotions. One way to increase
believability is to give exact details. Instead of "most car
owners" write "77.6% of all car owners". Instead of "you can
lose lots of weight" write "and the average reported weight
loss over a 31-day period was 37.5 pounds for men and 26.3
pounds for women".

And, did you notice up there that when I mentioned my
bandanna, I said "it's the blue one" in parenthesis?
Did you wonder why I wrote it like that? I bet you didn't. I
hope not. I hope not because if you did notice, then you
were noticing my writing style instead of my message.

And that's not good. However, I'll bet that little extra
detail of info drew you closer to me and my letter and made
this communication "more real" for you.

And, if you were a stranger, these types of details makes
everything that is written that much more believable.

Now, here's something else that seems to fit in my rather
mish mash theme for today. It has to do with time. You know
something? Most people who are on top of things and "aware"
usually know what time it is within a few minutes without
looking at a clock or watch.

Check yourself right now. Don't look up from this page and
write down right here what time you think it is.
{time you think it is
_________________}

Now check and see what time it actually is and write it down
right here. {time it actually is
_________________}