Boron - Chapter 11

209 - 5th Ave. Rate

New York, NY 10049 6666

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a permit number}

WOW! There is John Jones

exciting news 2193 - 7th St.

inside! Akron, OH 10104

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Pretty obvious, isn't it? In time, you are going to read my semi-famous A-Pile, B-Pile lecture. But here is a preview:

It is my contention that everybody divides their mail every day into two piles. An "A-Pile" and a "B-Pile". The "A" pile contains letters that appear to be personal. Like letters from friends, relatives, business associates, and so on.

On the other hand, the "B" pile contains those envelopes that, like the example above, obviously, contain a commercial message.

Now, here's the way it works: Everybody always opens all of their "A" pile mail.

And, for obvious reasons. After all, everybody wants to read their personal mail.

What happens to the "B" pile mail? Does it always get opened? No. It doesn't. Sometimes it is thrown away immediately without the envelope ever being opened. Sometimes, if it looks interesting, "B" pile envelopes will be set aside for later examination. And, of course, sometimes... IF the envelope looks interesting, or IF the person receiving it has some idle time, or IF the person is bored and has nothing else to do, than, MAYBE the "B" pile envelopes will be opened.