Gary Halbert · whole document (25)
Boron - Chapter 11
How do we do that? Well, let's start by getting his attention. And intriguing the heck out of him right from the start. Let's try this: Let's get a little plastic baggie and put some dirt in it and then attach it to the top of our letter. Here is what the letter will look like:
**********************************************************************
{little zip lock baggie
attached here with
dirt inside}
Friday, 6:30 p.m.
June 12, 1984
{typed day and date and time}
Dear Mr. Jones,
{personal salutation}
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.
{body copy}
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~.
{body copy}
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~.
{body copy}
(over)
{little directive that tells the
reader what to do from here}
**********************************************************************