Gary Halbert · whole document (25)
Boron - Chapter 11
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(over)
{little directive that tells the
reader what to do from here}
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Pay attention: What I have just shown you contains several of my little-known DM secrets. Let's examine them one by one.
First of all, that little baggie filled with dirt just sort of reaches right out and grabs you, doesn't it?
If you received this letter, wouldn't you be wondering, "What's in this baggie?" "Is that dirt in there?" "Why would somebody be sending me a baggie of dirt?"
And, consciously or unconsciously, you would be thinking, "I better read this and find out what it is all about."
And, you see, we now have not only captured our reader's attention, we have gotten his "focused" attention.
Quality attention.
Now, what about that part right above the salutation? The part that contains the day, date and time. What is the significance of all this? Tune in tomorrow and see!