Boron - Chapter 21

Isn't that a lot more powerful? You bet! The words
"dramatically increase your sales volume" do not even
begin to conjure up the visual imagery of "a bushel of
money."

So, write like that. Bring your story down to earth and hit
'em where they live. (In their hearts and their
pocketbooks!)

Well, Bondo, I just came up from my visit with you and Eric
and it sure was good to see both of you. You know, a lot of
people believe it would be better for all concerned if I
never had a relationship with {name deleted} again. And,
they may very well be right. But I can't help it; I love her
and I miss her like crazy.

And, as you probably know, Eric told me she's seeing another
guy now. I can't blame her. We are broken up and I always
told her anyway that I didn't want her to wait around for
me.

But boy it sure hurts.

And, once again, I'm writing about it because it releases me
a little bit. You know, kiddo, you can't always control what
happens to you in life but you do have a lot of control over
your responses.

So what do I do to deal with this hurt? I write. I do my
road work. I do my chores. I don't snivel. And mainly:

I Just Keep On

Keepin' On

What else? I mean, unless you're going to take the pipe
there really is no other rational choice.

And so, we'll talk about that extraordinarily effective
excuse for a deal. Here it is: