Gary Halbert · whole document (23)
Boron - Chapter 21
And, as you probably know, Eric told me she's seeing another
guy now. I can't blame her. We are broken up and I always
told her anyway that I didn't want her to wait around for
me.
But boy it sure hurts.
And, once again, I'm writing about it because it releases me
a little bit. You know, kiddo, you can't always control what
happens to you in life but you do have a lot of control over
your responses.
So what do I do to deal with this hurt? I write. I do my
road work. I do my chores. I don't snivel. And mainly:
I Just Keep On
Keepin' On
What else? I mean, unless you're going to take the pipe
there really is no other rational choice.
And so, we'll talk about that extraordinarily effective
excuse for a deal. Here it is:
I Am Offering You
This Deal Because You
(By Virtue Of Some Unique Circumstance)
Are So Special
This bears a little explanation. Listen to this: Once upon a
time I wrote a letter to sell a family crest wall plaque.
This letter contained a photograph of the wall plaque just
like I have talked about doing and what that letter told my
reader was something like this:
Dear Mr. So and So,
I thought you would
like to see what the So and So family crest
looks like in full color so I am sending you the
enclosed wall plaque.
The reason we have
the So & So wall plaque in stock is because we
needed to take some pictures of our products for
publicity purposes and So & So is one of the
family crests we used when making our samples.