Boron - Chapter 21

However, now that
we are finished with our PR campaign we have
this plaque in stock with your family crest.

And, since we can't
sell this wall plaque to anybody unless they are
named So & So we have a very limited (as you
know, there aren't many So & So's) market for
it.

And, therefore,
since your name is So & So we'd like to offer it
to you at a true and honest discount of X
percent!

Did this approach work? Wow! Did it ever! Like...

40 Million In Sales!

You know, I'm sad and it's hard right now to keep on keepin'
on but that's what I'm going to do.

And so, as you can see, in that last example I found a way
to show my customers that he was unique and valuable to me.
Now, let's see if we can come up with some other ideas along
this line: For example:

"I'm offering you this special
deal because your trade in is a 1976 Gas Sucker and I have a
customer who wants that car. Therefore, I'm willing to break
even on the sale to you make my profit from the other guy."

OR

"Since you are one of the
world's leading gynecologists we feel you are in a unique
position to appreciate this picture book of unusual______"

OR

"Since you have proven yourself
to be an astute judge of art, we are willing to send you
these paintings at half price but only if you will give us
your opinion in writing."