The Gary Halbert Letter, Exact Name Mailing List

# The Gary Halbert Letter, Exact Name Mailing List

From:

W-a-y West of Jewfish Creek

Dear Friend and Subscriber

If you learn how to use direct mail properly, the results can be so amazing, it may take your breath away!

I'm not kidding. Here's an example: Once upon a time, I wrote a simple, one-page letter that sold "family name research reports" which told you about the history of your surname and some facts (including a drawing) of the earliest known coat-of-arms recorded with your surname. Now, would you care to guess how many cash-with-order customers I got from that one-page letter? It's really quite astonishing... because... I sold those little reports to...

7,300,000 Different People!

All from a simple, one-page letter. Isn't that something? By the way, it took more than 40 people just to make the bank deposits because, often, we'd receive more than 20,000 checks in a single day.