The Gary Halbert Letter, Exact Name Mailing List

By the way, I strongly suggest you get a copy of this publication (it's being updated all the time) and spend about 20 hours just reading all the various listings.

Believe me, it will really open your eyes!

The other source for those names, is your handy, dandy list broker. A list broker works very much like a real estate broker except his product is names and addresses rather than homes. Once again, your phone book is the first place you should check to find a list broker in your city. If there aren't any in your local area, I suggest you go to your library and see if they have, as many libraries do, the phone books from major cities all over the country. If they do, then simply check under "Mailing List Brokers" in the yellow pages of the phone book of the largest city near you.

And, just for instance, I'm going to give you here the names and phone numbers of five list brokers in different parts of the U.S. Here they are:

1. Los Angeles - Thulin Communications, Inc.

Jim Thulin at (213) 930-1919

2. New York - The Specialist

Shelly Newman at 212 677-6760

3. Chicago - Aggressive List Management, Inc.

(312) 577-4455

4. Oklahoma - Direct Media, Inc.

(405) 348-8650

5. Ohio - Professional List Service

(216) 333-6070

Now, once you decide which lists you want to mail, you should also give some consideration as to how you are going to eliminate "deadwood" names which probably will never become one of your customers. Some of the ways you do this are very simple and only require a little common sense. If, for example, you are selling something that only appeals to women, you instruct the list broker or list owner to simply eliminate all men from the list.