The Gary Halbert Letter, Exact Name Mailing List

On the other hand, you can also eliminate Black households from your mailings if you are selling something which only appeals to Caucasians.

So, no matter what mailing list you decide to use, be sure and discuss the "selects" available with your list broker or whatever mailing house you are using.

In conclusion, I'd like to say the main things you should do, as a result of reading this Section are:

1. Browse through the SRDS List Book for several hours at least. It will really open your eyes... and... give you hundreds of ideas!

2. Call at least one of the list brokers or mailing houses mentioned in this Section and ask for their advice!

3. Put on your "thinking cap" and think of some fresh new ways to "customize" your mailings!

And finally... good luck!

Sincerely,

Gary C. Halbert