mentoring

# mentoring

From:

North of Jewfish Creek

Tuesday, 9:00 p.m.

I have been working on a marketing concept for nearly half-a-year. This is, I believe, a concept that wouldn't work nearly as well if John Kerry were elected President of the United States. Since George Bush has been re-elected President (and the results are now final) it is my belief this marketing concept will work in a spectacular way. And, this could be a bonanza no matter if you're marketing on-line... or off-line... or a combination of both!

By the way, you should not take this information as to mean I was or was not rooting for George Bush to win. I don't believe my newsletter is a proper forum in which to express my political views.

But, since Bush did win, I would like to use this concept I have developed to make as much immediate money as I can for myself, and a few other select people. Therefore, I am now doing something I haven't done for 14 years. That is... I am, as of right now, actively soliciting for a few new clients.

I have done some client work over the past 14 years, just to make sure I wouldn't lose my touch. However, when all of these clients came to me, it was their idea, not mine.

It would appear I have not lost my touch, to say the least. Three days ago, I got the results of a sales campaign I had written for a very famous person in the marketing and real estate business. You would know his name instantly but, for personal reasons, I think it's best I keep his identity confidential.

In any case, the spreadsheet (Lord, I hate those things!) he sent me illustrated the copywriting I did for him pulled in 6-1/2 times MORE MONEY than anything written by any other copywriter he has ever hired. By the way, he's a multi-millionaire so he does have the money to hire the "creme de la creme" of copywriters in the entire world.

I want to tell you about the last time I actively solicited for clients. I was living in Key West and informed the readers of my newsletter that, if they were willing to pay my fee ($15,000 upfront and 5% of the backend sales my efforts produced) I would pay all their expenses to fly to Key West and put them up in a hotel at my expense, while we discussed their project. I also told them if they did this, they didn't have to guarantee they would become a client of mine... but... they at least had to be a "for real" prospect to whom price would not be a concern.