mentoring

By the way, you should not take this information as to mean I was or was not rooting for George Bush to win. I don't believe my newsletter is a proper forum in which to express my political views.

But, since Bush did win, I would like to use this concept I have developed to make as much immediate money as I can for myself, and a few other select people. Therefore, I am now doing something I haven't done for 14 years. That is... I am, as of right now, actively soliciting for a few new clients.

I have done some client work over the past 14 years, just to make sure I wouldn't lose my touch. However, when all of these clients came to me, it was their idea, not mine.

It would appear I have not lost my touch, to say the least. Three days ago, I got the results of a sales campaign I had written for a very famous person in the marketing and real estate business. You would know his name instantly but, for personal reasons, I think it's best I keep his identity confidential.

In any case, the spreadsheet (Lord, I hate those things!) he sent me illustrated the copywriting I did for him pulled in 6-1/2 times MORE MONEY than anything written by any other copywriter he has ever hired. By the way, he's a multi-millionaire so he does have the money to hire the "creme de la creme" of copywriters in the entire world.

I want to tell you about the last time I actively solicited for clients. I was living in Key West and informed the readers of my newsletter that, if they were willing to pay my fee ($15,000 upfront and 5% of the backend sales my efforts produced) I would pay all their expenses to fly to Key West and put them up in a hotel at my expense, while we discussed their project. I also told them if they did this, they didn't have to guarantee they would become a client of mine... but... they at least had to be a "for real" prospect to whom price would not be a concern.

Many of those people did become clients. And a few did not. But there was one guy I especially remember. Why? Because, in my opinion, he was guilty of fraud. After I flew him to Key West, put him up in the best hotel, and discussed his project at length with him, he said, "Everything sounds great... but... I think $15,000 for your upfront fee is too much to pay you."