mentoring

I did everything I could to hold onto my temper but, what I really wanted to do was leap across the table we were sitting at, wrap my hands around his neck, lift him up off his chair and in the air, choking him until his entire body was shaking and his legs and feet were dancing around like he was doing the "Funky Chicken".

But, of course, I didn't do any of that.

I simply ended the conversation immediately in a civil manner, took him back to his hotel and suggested he get an early flight back to wherever he lived. I think that man was genuinely bewildered by my sudden lack of zero interest in him and his project.

See, it's no crime to not be able to afford the expertise of someone like myself. But, it is obnoxious to pretend you can afford someone like me... when... you flat-out already know you can't afford me... or... you are unwilling to pay the fees I charge.

Look, I want you to understand something: I have untold

thousands of rabid readers of this newsletter. But, this message is truly only directed at a handful of them. Maybe only one or two. It is only directed to what I call "PWM" (which is an acronym for "Players With Money").

Since it is my job to provide my readers with a learning

experience, I'm going to do that by demonstrating how to do

something I've never quite done before. Many copywriters have

written to me complaining they couldn't get any clients. I always tell them, there's no such thing as a world-class copywriter whoshould be hurting for clients. All he should have to do is write a sales pitch for his services. And, he should then be flooded with more clients than he can handle. By the way, I wrote a newspaper ad once for Jay Abraham that, when it was ran in a single newspaper, brought him in 602 potential clients.