mentoring

Since it is my job to provide my readers with a learning

experience, I'm going to do that by demonstrating how to do

something I've never quite done before. Many copywriters have

written to me complaining they couldn't get any clients. I always tell them, there's no such thing as a world-class copywriter whoshould be hurting for clients. All he should have to do is write a sales pitch for his services. And, he should then be flooded with more clients than he can handle. By the way, I wrote a newspaper ad once for Jay Abraham that, when it was ran in a single newspaper, brought him in 602 potential clients.

Anyway, if I were writing a pitch for my copywriting services (as I guess I am doing now) here are some of the points I would make:

* Gary Halbert may have hit more "financial home-runs" for his clients than anyone else in history! These clients include Ron LeGrand, Robert Allen, Ernest and Tova Borgnine, awardwinning actress Nancy Kwan, Vikki LaMotta and many others, too numerous to mention.

* Gary Halbert's biggest home-runs have been written for himself or companies in which he had some sort of ownership. Everybody knows about the famous "Coat-of-Arms" letter, which may be the most widely-mailed sales letter in the world with more than 600 million copies mailed. That family crest letter built an organization that needed 700 employees to keep it going... and... 40 of those employees were needed just to make the bank deposits!

* Gary wrote a sales letter for a diet product for Health Laboratories of America which was so good, it almost made skinny people buy the product! At one point, when the client had run out of diet-related mailing lists, on Gary's recommendation he got the compiled file of everybody in America who had a driver's license. Then, via computer, a simple calculation was done based on the height and weight information in that file. If it turned out a person weighed more than they should for their height, the client mailed Gary's sales letter to that individual. The client mailed millions of letters to that one file and made DOUBLE THE PROFIT.

* Gary has written for the biggest financial publishers in the world, including Phillips Publishing, KCI, Agoura Publishing and many others whose name you would not recognize! Once he wrote a "penny letter" for Phillips Publishing. (That's a letter that has a penny attached to the front page as a "grabber".) Phillips Publishing mailed so many of those sales letters, they actually had to have the Denver Mint produce many more pennies than they normally would have and had to have them shipped in box cars directly to the Phillips facility.