Gary Halbert · whole document (35)
mentoring
* Gary Halbert's biggest home-runs have been written for himself or companies in which he had some sort of ownership. Everybody knows about the famous "Coat-of-Arms" letter, which may be the most widely-mailed sales letter in the world with more than 600 million copies mailed. That family crest letter built an organization that needed 700 employees to keep it going... and... 40 of those employees were needed just to make the bank deposits!
* Gary wrote a sales letter for a diet product for Health Laboratories of America which was so good, it almost made skinny people buy the product! At one point, when the client had run out of diet-related mailing lists, on Gary's recommendation he got the compiled file of everybody in America who had a driver's license. Then, via computer, a simple calculation was done based on the height and weight information in that file. If it turned out a person weighed more than they should for their height, the client mailed Gary's sales letter to that individual. The client mailed millions of letters to that one file and made DOUBLE THE PROFIT.
* Gary has written for the biggest financial publishers in the world, including Phillips Publishing, KCI, Agoura Publishing and many others whose name you would not recognize! Once he wrote a "penny letter" for Phillips Publishing. (That's a letter that has a penny attached to the front page as a "grabber".) Phillips Publishing mailed so many of those sales letters, they actually had to have the Denver Mint produce many more pennies than they normally would have and had to have them shipped in box cars directly to the Phillips facility.
* When Tova Borgnine wanted to launch a new perfume, Gary not only created the winning formula for the perfume, he also wrote a newspaper ad that created the biggest perfume launch in history! His ad got more than 7,000 people to show up at the Century Plaza Hotel in Los Angeles. The ad also produced unsolicited purchase orders from monster department stores like Federated (the biggest department store chain in the world), Filines of Boston, the May Company and a host of others. The event was also written up in "Time" magazine. The work Gary did for the Borgnines literally put their company on the map and jumped their gross from $20,000 per month... to... $800,000 per month!
* Gary wrote an 8-page direct mail promotion for Howard Ruff that doubled his subscription base!
* Another company hired Gary to help them raise money for their IPO and his full-page newspaper ad (which appeared twice in "Investor's Business Daily") brought in enough qualified investors to produce nearly two hundred million dollars!