mentoring

Amusement Systems Inc.) that jumped their gross from three million... to... 13 million a year!

* But, Gary also made millionaires out of many "mom and pop" small type businesses who had very little to start with!

* Gary helped guys like Jeff Paul, Joe Polish and many others go from eating peanut butter and jelly sandwiches to become multimillionaires!

* George Zangas (world-famous power lifter) mailed a postcard Gary wrote for him... which... generated $1,000 for every $100 he spent! And George continued to make these profits even though he mailed it to the same list five different times!

* One of the marketers Gary admires greatly and who is worldfamous is Dan Kennedy. Dan Kennedy got his start in marketing working for Halbert's Inc. in Bath, Ohio. At a seminar about a year ago, Dan was talking about a guy who said he couldn't make a profit with the ad he was using. Dan looked at the ad and thought it was spectacular. Dan then discovered it was Gary Halbert who had written the ad! Dan told the guy (and you can hear it on tape), "There's no way to improve this ad. It was written by Gary Halbert. If you can get Gary, and you can get him interested, and you can get him focused, there's no way in the world you're going to get a better piece of marketing copy from anyone else on earth." Dan then pointed out to this guy it was not the ad that was failing but, it was the way the guy was exploiting (actually lack of exploiting) the ad and his failure to set up a proper infra-structure and several other things he was not doing properly. NOTE: I have not quoted Dan word-for-word about what he said about that ad because I do not have that tape right now. But, I have related accurately the gist of his comment.

* Gary's worked on 17 successful infomercials, wrote the two most successful direct response newspaper ads, has produced scores of highly-successful magazine ads, created several catalogs, developed phone scripts, etc.!

* Many people say you should include testimonials in all of your sales pitches. Gary stopped collecting unsolicited testimonial letters more than a decade ago after he had already received over 7,000 of them! Now that he has the most widely-read marketing newsletter on the Internet, it would almost be impossible for him to buy enough ink cartridges to print out all the rave testimonials he gets on a daily basis.