mentoring

* Many people say you should include testimonials in all of your sales pitches. Gary stopped collecting unsolicited testimonial letters more than a decade ago after he had already received over 7,000 of them! Now that he has the most widely-read marketing newsletter on the Internet, it would almost be impossible for him to buy enough ink cartridges to print out all the rave testimonials he gets on a daily basis.

Okay, those are just a few of the points I would make about

myself if I were writing an ad to pitch for clients. But, probably the most important consideration you should be aware of is... most of the time... I am not willing to take on any clients. But, I am a little bit "in heat" to work with a few clients now because I have just made what I believe to be is a truly gigantic marketing breakthrough. Everybody in marketing will know about this breakthrough a year from now... but... it will be old news by then. I believe it will work for years to come. But, I think the first people to use it are going to make money beyond their wildest dreams.

You know, I could write a more compelling sales letter to you for my copywriting services. But frankly I'm tired of writing about myself and this half-assed, sloppy pitch is making me feel "funny". But, I do feel moved to tell you another story.

I was recently contacted by a guy who said he had read each and every issue of my newsletters on my website and he was thinking about hiring me. He wondered if I would send him a portfolio of ads I had written for other people so he could evaluate whether or not I had enough talent to work for him. I was NOT polite with this guy. I told him something to the effect, "Look, if you've really read all my newsletters, many of which include examples of what I've written for other people, and you are still in doubt as to whether you should hire me or not, you are NOT a serious person." Actually, what I said was much more profane than that. But, I see no need to reprint it here.

This deal is not for everyone. There are certain people who

shouldn't even think about calling me in response to this offer. So please, if you fall into even one of the following categories... do NOT contact me to become a client of mine: