mentoring

* I don't want to waste one single second with somebody who cannot afford my $15,000 upfront fee and/or thinks they are going to be able to hire me at a discount.

* Also, I don't want to talk with anyone who has to check with anyone else as to whether or not they should hire me. If you have to check with your lawyer, your accountant, your spouse, your mommy or your daddy or anyone else, just assume it wouldn't be a good idea and don't waste my time.

* My methods are unusual, to say the least. Don't expect me to slow down to a crawl just to make you comfortable. When it comes to money, I go right for the jugular and, if this takes you out of your comfort zone, you should look in the Yellow Pages of your phone book under "Advertising Agencies" and go ahead and waste your time talking to one of those brilliant Ph.D.'s who'll be happy to create a much more conventional (and totally unprofitable) campaign for you.

* And, I'm not looking for anyone who has to scrape up the money to hire me. It puts way too much pressure on me to know someone has bet their entire life's savings on me producing a winner for them. And that, if it's not a huge winner, they and their family will be reduced to eating bark off trees.

* Another thing, if you are hiring me to write a promotion for you, I will want to get a lot of information from you. But, you need to remember that once I have this information, I will write what I think is the best and ask you to check it for factual accuracy. But, I will NOT change the sales pitch I have created just because you and/or your spouse (or someone else) thinks the ad would work better if it were

written differently. There is an exception to this. If you, yourself, have written sales pitches (as I have) that have generated billions of dollars in profitable revenue, then I will be interested in what you have to say.