Gary Halbert · whole document (66)
Iraqi Secret
To Be The Best
CopywritingTeacher
In
The World!
And,
by God, I think maybe I am. Listen up: I have a friend who is,
arguably, the deadliest man on earth when it comes to hand-to-hand
fighting. What he likes, after he trains someone is, to have that
person go hang out in biker bars. He doesn't tell them to pick
fights... because... he knows the bikers will
take care of that part.
Anyway,
just to stay "tuned-up" my friend goes out to a biker bar every once in
a while, all by himself. He just sits there until one or more bikers
(the more the merrier) starts to pick a fight with him... and then...
He
Beats The Living Shit Out
Of
Everybody In The Bar!
He's been doing this
for years. Now, let me ask you something: If you HAD to learn how to
fight (like maybe you knew you were going to have to defend your wife,
your kids or one of your closest friends) who would you want to teach
you how to fight? Some movie star, kick-boxing, karate guy like Chuck
Norris (who literally has never been in a fight in his life)?
I don't think you'd
chose him to teach you. Not if your life depended on it.
I
think you'd rather be trained by someone like my friend who has... in
real life... been putting his ass on the line for years... and... who
is always ready to do it again.
Anytime. Anywhere. Anyplace.
The choice is obvious. Unless you are a complete
moron, you always bet on a guy who "walks-the-walk" instead of some
lame dipshit who just "talks-the-talk". And, when it comes to
copywriting... I'm the one who "walks-the-walk"... and... walks it
best! I'm the only teacher in the world who has been hanging out in the
"biker bars of marketing" for more than 30 years... and... who is
always ready and willing to prove he is the best copywriter who ever
lived.