Boron - Chapter 16

And, above all, tell him to do all this RIGHT NOW!
TODAY!

Tell him what he will get if he hurries and tell him what he
will lose if he delays.

Seriously, Bond, you should read my ads and DM pieces and
pay particular attention to how I close the sales. Sometimes
I devote as 25% or more of the entire ad to closing.

This, of course, has been just a few “starter ideas” on how
to create a DM promotion. As I keep saying, I’m just warming
up and will get more detailed later.

In the next couple days or so, I intend to send you Eric’s
sales letter and I want you to read it and then see if you
can see how everything I taught you in the last few days
would make his letter more effective.

But, in the meantime, I have an assignment for you. Here’s
what I want you to do: what I want you to do is get a copy
of the facelift ad and then sit down and copy it in your own
handwriting. I want you to write it out just the way you
would if you were going to take it to a secretarial service
to have it typed. By the way, check with B on this and he’ll
tell you what format your hand written copy should be in.

And guess what? After you have completed this assignment I
will explain why I am having you do this and how it will
help you.

I Love You And Good Luck!

Dad

P.S. I heard you
got your driver’s license! I’m very proud of you!