Boron - Chapter 16

This, of course, has been just a few “starter ideas” on how
to create a DM promotion. As I keep saying, I’m just warming
up and will get more detailed later.

In the next couple days or so, I intend to send you Eric’s
sales letter and I want you to read it and then see if you
can see how everything I taught you in the last few days
would make his letter more effective.

But, in the meantime, I have an assignment for you. Here’s
what I want you to do: what I want you to do is get a copy
of the facelift ad and then sit down and copy it in your own
handwriting. I want you to write it out just the way you
would if you were going to take it to a secretarial service
to have it typed. By the way, check with B on this and he’ll
tell you what format your hand written copy should be in.

And guess what? After you have completed this assignment I
will explain why I am having you do this and how it will
help you.

I Love You And Good Luck!

Dad

P.S. I heard you
got your driver’s license! I’m very proud of you!