aakj veritable orgy

TYPING IS NOT WRITING: It continues to surprise me how many people think owning a persona computer or a word processor is an important ingredient in the success of anything. One subscriber, in fact, wanted us to brainstorm how he could use his PC to start a desk top publishing empire. You know what that's like? It's like someone saying, "Hey, I just got myself a typewriter. Now, tell me what else I need to become another Hemingway."

How about half a brain?

There's a quote I like. It says, "Thought should be a guide to action, not a substitute for it." So it is with computers. Most people who want to write or publish and then get a PC, they end up spending all their time learning how to make it work instead of perfecting their craft.

Listen up: Of all the ingredients necessary to becoming a good

copywriter, a publisher or to become good at writing anything, a word processor or a personal computer is, by far, the least important ingredient in the entire equation.

I have spoken.

Here's a headline I like:

How To Get All The

Money You Need Even

If Your Bank

Just Turned You Down!

A question: Does anybody know anything about some guy named Duvall and his "Mail Order Matrix"? That was a question that came up during the session and nobody knew anything about it.

Here's another headline I like:

17 Stocks That Are

Going To Die Right

Before Your Eyes!

FAX JUNK MAIL: Someone at the session (I thinks it was my kid, Bond) suggested to one of the supplicants that he should send his ads via FAX. Whoa! There's gonna be some hell raised about this. Just recently, in the L.A. Times, there was a story about a lawyer burning the midnight oil and desperately waiting in the middle of the night for someone to fax him a time-sensitive document. Finally, to his relief, the machine came to life and spewed forth a document. But alas. It wasn't what he was waiting for. No. It was a #@!*@# ad!