Gary Halbert · whole document (37)
aakj veritable orgy
Listen up: Of all the ingredients necessary to becoming a good
copywriter, a publisher or to become good at writing anything, a word processor or a personal computer is, by far, the least important ingredient in the entire equation.
I have spoken.
Here's a headline I like:
How To Get All The
Money You Need Even
If Your Bank
Just Turned You Down!
A question: Does anybody know anything about some guy named Duvall and his "Mail Order Matrix"? That was a question that came up during the session and nobody knew anything about it.
Here's another headline I like:
17 Stocks That Are
Going To Die Right
Before Your Eyes!
FAX JUNK MAIL: Someone at the session (I thinks it was my kid, Bond) suggested to one of the supplicants that he should send his ads via FAX. Whoa! There's gonna be some hell raised about this. Just recently, in the L.A. Times, there was a story about a lawyer burning the midnight oil and desperately waiting in the middle of the night for someone to fax him a time-sensitive document. Finally, to his relief, the machine came to life and spewed forth a document. But alas. It wasn't what he was waiting for. No. It was a #@!*@# ad!
Tell you what, friends: we already invade their mailboxes, their phones, their homes and their airwaves but, ads by FAX will not be tolerated. The difference is, when you are receiving a fax ad, your machine is all tied up and can't produce those critical documents you are desperate to receive for which you bought the machine in the first place.
Back off!
IT'S NOT NICE TO FOOL FATHER HALBERT: "I'll show that insufferable egomaniac. I'll send him and his roundtable something that's working like crazy and then reveal what fools he and his "Genius Network" are when they tear my masterpiece apart."