Gary Halbert · whole document (37)
aakj veritable orgy
Back off!
IT'S NOT NICE TO FOOL FATHER HALBERT: "I'll show that insufferable egomaniac. I'll send him and his roundtable something that's working like crazy and then reveal what fools he and his "Genius Network" are when they tear my masterpiece apart."
It didn't work, Joe England, Bud Jennings, Don Beaver, Richard Potter, (thanks for coming), Dennis Spake, Russell A. Whitney, Fred Rowe, Tom Liquori, (good having you there), Gary Marguls, Gene Dowdle, Michael Duclos and all you others who tried to pull one over on 'ol Guru Gary.
HOW TO GET A DOCTOR TO read your mail: Nowadays, many doctors sort through their mail before they let their staff touch it. What are they looking for? Letters From Attorneys! They don't want their staff to know about any pending malpractice suits or stuff like that. So, if you are writing to a doctor and you can come up with a legitimate reason to have your sales letter come from an attorney....
Dear Dr. Jones,
As an attorney who has filed suit against 300 of your fellow practitioners, I thought maybe you'd......
....then maybe you will at least get your message read.
BERNARD GETZ MASKS? Gary Waltershied thinks they could be sold to people who ride the subway.
AN IMPORTANT SUGGESTION for catalog mailers: your front cover (and probably your back one too) should contain teaser copy instead of graphics. For example:
L.A. Doctor Discovers
New Way to Lose Weight (see page 17)