Super Intelligence Minds

Gary Halbert · whole document (37)

aakj veritable orgy

It didn't work, Joe England, Bud Jennings, Don Beaver, Richard Potter, (thanks for coming), Dennis Spake, Russell A. Whitney, Fred Rowe, Tom Liquori, (good having you there), Gary Marguls, Gene Dowdle, Michael Duclos and all you others who tried to pull one over on 'ol Guru Gary.

HOW TO GET A DOCTOR TO read your mail: Nowadays, many doctors sort through their mail before they let their staff touch it. What are they looking for? Letters From Attorneys! They don't want their staff to know about any pending malpractice suits or stuff like that. So, if you are writing to a doctor and you can come up with a legitimate reason to have your sales letter come from an attorney....

Dear Dr. Jones,

As an attorney who has filed suit against 300 of your fellow practitioners, I thought maybe you'd......

....then maybe you will at least get your message read.

BERNARD GETZ MASKS? Gary Waltershied thinks they could be sold to people who ride the subway.

AN IMPORTANT SUGGESTION for catalog mailers: your front cover (and probably your back one too) should contain teaser copy instead of graphics. For example:

L.A. Doctor Discovers

New Way to Lose Weight (see page 17)

Amazing New Sunglasses

Improve Your Mood (see page 4)

Weird Device From NASA

Research Makes Your Car Get 200 MPG (see page 22)

etc., etc.

How about this: how about getting one of the big compilers like Donnelley or Polk to give you a kick-out of people who own a specific make and model of car and then send those people a letter with a headline that says: