a product self on tv

Her Cosmetics

Are Great!

So, as it turns out, I'm in Manhattan on a business trip and I happen to meet the executives who run Vikki LaMotta Cosmetics and I get to talking to them about doing a cable TV show. And, to make a long story short, before long, they were on the air with a show that ran on several national cable networks for more than eight months.

And It Didn't Cost

Them A Cent!

Would you like some of this action? If so, and if you can come up with what I call the three "S's", there's a good chance you too can have a hot cable TV show. Here's what's needed:

"S" #1: A Star: someone who is an authority on what the show is all about (real estate, lowering cholesterol, looking younger, etc.) or a star in the form of a celebrity spokesperson like Art Linkletter or some other well known person with "marque value."

"S" #2: A Story: something we can talk about in a TV interview format like "how I went from rich to poor by becoming a chicken farmer" or "how I learned to buy real estate with no money down" or maybe, "how I lost 200 pounds and lowered my cholesterol level more than 150 points." Etc.

"S" #3: A Solution: this is the most important "S" of all. Does your product or service solve a problem such as poverty, hemorrhoids, obesity, boredom, hunger or the need to be rich and famous?

So, are you marketing something that has all these elements? If you are, stay tuned because this section is going to open your eyes and, perhaps, a whole new window of opportunity for you.