a product self on tv

"S" #1: A Star: someone who is an authority on what the show is all about (real estate, lowering cholesterol, looking younger, etc.) or a star in the form of a celebrity spokesperson like Art Linkletter or some other well known person with "marque value."

"S" #2: A Story: something we can talk about in a TV interview format like "how I went from rich to poor by becoming a chicken farmer" or "how I learned to buy real estate with no money down" or maybe, "how I lost 200 pounds and lowered my cholesterol level more than 150 points." Etc.

"S" #3: A Solution: this is the most important "S" of all. Does your product or service solve a problem such as poverty, hemorrhoids, obesity, boredom, hunger or the need to be rich and famous?

So, are you marketing something that has all these elements? If you are, stay tuned because this section is going to open your eyes and, perhaps, a whole new window of opportunity for you.

First, some background. Listen: Cable TV is big. In fact, if it hasn't happened already, it will soon come to pass more people watch cable TV than broadcast TV. And, what this means is cable TV networks and independent cable stations are virtually starving for programming.

However, even though it's changing, right now, most quality programming goes to the big broadcast networks which are ABC, CBS and NBC. But, who or what is going to fill all those big holes in cable available time known as "avails"?