a product self on tv

First, some background. Listen: Cable TV is big. In fact, if it hasn't happened already, it will soon come to pass more people watch cable TV than broadcast TV. And, what this means is cable TV networks and independent cable stations are virtually starving for programming.

However, even though it's changing, right now, most quality programming goes to the big broadcast networks which are ABC, CBS and NBC. But, who or what is going to fill all those big holes in cable available time known as "avails"?

Enter The Entrepreneur

What's happened is many cable stations now, instead of paying some independent producer for the rights to broadcast his game show are, instead, getting paid to air certain programs created by self-serving entrepreneurs. The way this works is the entrepreneur will create a 1/2 hour TV "talk show" that interviews a real estate guru who explains how he learned to buy real estate with no money down. Then, during the commercial breaks, instead of selling TV spots to soap companies or something, the entrepreneur uses that commercial time himself to sell something related to the subject of the show.

Like, for example, a home study course with audio cassettes and written material created by the "star" of the show which will teach you how to buy real estate with no money down.

Now pay attention to this: These shows won't work unless they have a unique angle and/or some news value to them. In other words, if you own a car lot and you want someone to do a show about you just because you want to sell more cars, you can forget it. If, on the other hand, you have discovered a way to buy "cocaine Cadillacs" which have been confiscated from drug dealers... and... you can teach others how to do the same and get real bargains... well... that's a different matter.

See what you could do in a case like this is create a set of eight audio cassettes along with some written instructions which will show others how to do it. Then, what you do is contact someone (like me) who is interested in new TV ideas and, if that person likes the idea, he may very well put up all the money and expertise to make it happen.