Gary Halbert · whole document (21)
a product self on tv
See what you could do in a case like this is create a set of eight audio cassettes along with some written instructions which will show others how to do it. Then, what you do is contact someone (like me) who is interested in new TV ideas and, if that person likes the idea, he may very well put up all the money and expertise to make it happen.
Here's how it might work. You talk to a producer and, if he's interested at all, you send him your cassette course. Then, the producer will outline the show, arrange for a camera crew and studio time and tell you when to show up at the studio. When the show is taped, you will be interviewed by an expert TV host who will ask you questions designed to draw out the interesting story about how you learned to buy all these confiscated vehicles at dirt-cheap prices.
Then, during the commercials, a professional announcer will extol the wonders of your cassette course and tell the viewers they can get in on all this hot action by calling a toll free 800 number and using his or her credit card.
Now, let's say the retail price of your cassette course is $195.00 plus $3.50 for shipping and handling. O.K., what will happen when the orders come in is the producer will keep about $140.00 of the money and give you the other $58.50 from which you must fill the orders.
And, supposing you can fill your orders for less than $30.00... that means... you net $20.00 on every order.
With No Risk!
No Investment! And
Very Little Hassle!
Where do you find these producers? Actually, I am connected to several of them, but I am deliberately not going to give you their names and phone numbers in this section.