Gary Halbert · whole document (45)
aslz winners losers
And another reason is not enough money, right?
Sorry... that reason is not going to wash here either
because the money involved will probably amount to about $8.00
to $90.00 depending on where you live. And surely, even the
most directly-financially stressed of any of us can scratch up
that kind of dough, can we not?
And finally, we come to the reason that pisses me off
to no end every time I hear it. It makes my blood boil. It
infuriates me. And, this reason is only given by people who
have no understanding whatsoever
of what it is that really separates the achievers from the
pathetic. This reason for not doing something is: "You
don't really have to experience something to understand what
it is all about." Dummies who use this kind of reasoning
are people who smoke and proclaim they truly do understand
they are risking lung cancer. It's just not true. Go to the
Stehlin Cancer Foundation in Houston, Texas and hang out with
some patients who have advanced lung cancer, all of whom got
it from smoking, and ask any of them if they now believe that,
in the past, when they were smoking, they truly
understood what they were risking. Men can never truly
understand what it is to have a baby. Non-alcoholics can never
truly understand alcoholism. Straight people can never
understand what it is to be gay. Gays can't hope to thoroughly
comprehend what it is to be straight. And...
Spectators Can Never Understand
What It Is To Be A Player!
Oh shut up. I know you don't like this issue but, as I
see my job, every once in a while I have to risk your
displeasure and give you a core message you must
understand if you really, really, really want to be a winner.
So, all I'm saying is, don't give me that crap about how you
don't have to do the simple task I'm going to give you because
you have the mysterious ability to understand something
even if you don't experience it. By reading about it, maybe.
Or watching it on TV. Or listening to some audio tapes. Yes, I
know... you are blessed. All you have to do is
go to a concert and... SHAZAM!... you can immediately
understand what it takes to be a stage musician.
Why am I blathering on about this? Let's go back to
where I'm standing on that stage looking out a sea of
expectant faces. You know what the hardest thing it is for a
caring teacher like me to do? I'll tell you... it's not to
explain something to my audience. That's relatively easy. No,
my friend, the real challenge is to make my message real
to that audience. You see, anyone who understands for
real what it is like to have lung cancer will never smoke.
And anyone who understands for
real the truth of how my marketing methods can change
their lives will then...
Go Do What I Teach
And Get Rich!
Here's a little story that illustrates the difference
between "intellectual" knowing and knowing
knowing. A few days ago I got a call from Ben Suarez and it
reminded me of what happened once when he was visiting me in
L.A. We were in my boat in Marina Del Rey and slowly making
our way out to the open ocean. The boat was a 23 foot center
console Mako with two 115 horsepower Evinrudes clamped
to the stern. Anyway, as we were sedately chugging along, Ben
remarked he "knew" this boat was fast. I challenged
him on that. I told him he only had a bullshit intellectual
idea the boat was fast, that he really didn't know it
at all. Ben said he didn't understand. I told him not to
worry, soon enough I would make my point.