aslz winners losers

Why am I blathering on about this? Let's go back to
where I'm standing on that stage looking out a sea of
expectant faces. You know what the hardest thing it is for a
caring teacher like me to do? I'll tell you... it's not to
explain something to my audience. That's relatively easy. No,
my friend, the real challenge is to make my message real
to that audience. You see, anyone who understands for
real what it is like to have lung cancer will never smoke.
And anyone who understands for
real the truth of how my marketing methods can change
their lives will then...

Go Do What I Teach

And Get Rich!

Here's a little story that illustrates the difference
between "intellectual" knowing and knowing
knowing. A few days ago I got a call from Ben Suarez and it
reminded me of what happened once when he was visiting me in
L.A. We were in my boat in Marina Del Rey and slowly making
our way out to the open ocean. The boat was a 23 foot center
console Mako with two 115 horsepower Evinrudes clamped
to the stern. Anyway, as we were sedately chugging along, Ben
remarked he "knew" this boat was fast. I challenged
him on that. I told him he only had a bullshit intellectual
idea the boat was fast, that he really didn't know it
at all. Ben said he didn't understand. I told him not to
worry, soon enough I would make my point.

Well, we get about a mile out into the Pacific Ocean
and I stop the boat. "Hang on to the rail by the
console," I tell Ben. "And bend your knees. And open
your mouth as though you were getting ready to scream."

He was getting ready to scream, he just didn't
know it yet. So... I looked over at Ben to make sure he was
all set and then I floored that sucker. Wheoo! That boat
leaped forward like a big-assed bird trying to outrace a
shotgun blast. We ploughed through the waves like a freight
train gone wild. The wind from the slip stream tightened back
the skin on our faces and made our eyeballs bulge. The ocean
spray lashed out at us like a spurned lover from hell. Part of
the time we were actually airborne, clear
out of the water! We were slamming, sloughing, leaping and
Bengieballs was screaming for all he was worth...

"Oh Lord!
Oh Jesus! Oh
Shit!

Holy Mary! Oh My
God!

Oh My
God! Oh
My God...

This Boat Is Fast!"

And then he knew. Really knew.

And it's that difference, the difference between
"intellectually" knowing and really knowing
that can save your life... or make you rich.