aslz winners losers

Go Do What I Teach

And Get Rich!

Here's a little story that illustrates the difference
between "intellectual" knowing and knowing
knowing. A few days ago I got a call from Ben Suarez and it
reminded me of what happened once when he was visiting me in
L.A. We were in my boat in Marina Del Rey and slowly making
our way out to the open ocean. The boat was a 23 foot center
console Mako with two 115 horsepower Evinrudes clamped
to the stern. Anyway, as we were sedately chugging along, Ben
remarked he "knew" this boat was fast. I challenged
him on that. I told him he only had a bullshit intellectual
idea the boat was fast, that he really didn't know it
at all. Ben said he didn't understand. I told him not to
worry, soon enough I would make my point.

Well, we get about a mile out into the Pacific Ocean
and I stop the boat. "Hang on to the rail by the
console," I tell Ben. "And bend your knees. And open
your mouth as though you were getting ready to scream."

He was getting ready to scream, he just didn't
know it yet. So... I looked over at Ben to make sure he was
all set and then I floored that sucker. Wheoo! That boat
leaped forward like a big-assed bird trying to outrace a
shotgun blast. We ploughed through the waves like a freight
train gone wild. The wind from the slip stream tightened back
the skin on our faces and made our eyeballs bulge. The ocean
spray lashed out at us like a spurned lover from hell. Part of
the time we were actually airborne, clear
out of the water! We were slamming, sloughing, leaping and
Bengieballs was screaming for all he was worth...

"Oh Lord!
Oh Jesus! Oh
Shit!

Holy Mary! Oh My
God!

Oh My
God! Oh
My God...

This Boat Is Fast!"

And then he knew. Really knew.

And it's that difference, the difference between
"intellectually" knowing and really knowing
that can save your life... or make you rich.

Enough preamble. Now it's time for me to give you your
little assignment. And, after I give you this assignment, I'm
going to explain the significance of it to you in minute
detail. And, after my explanation, the more dense of my
readers will say, "Hey yeah, this makes sense to me. I
understand what he's getting at so... there's no real need for
me to actually do this little exercise."