Gary Halbert · whole document (45)
aslz winners losers
Anyway, running this ad is the first part of your
assignment. The second part is you personally take all
the calls this ad will generate. Also, you should take these
calls on a single line phone.
You know, back in the days when the likes of Ben Suarez
and his brother Rick were working for me, I used to insist
that key employees complete this little assignment and, nearly
always, my employees thought I was a little nuts. But, since
they depended on me for their paychecks, they didn't have much
choice in the matter and here is what would always happen...
which will also happen when you do this assignment:
1.
First,
you will be awakened before
dawn by someone answering the ad.
2.
By
7 a.m. or 8 a.m. your phone will be ringing with some
frequency.
3.
By
10 a.m. you will learn not to hang-up the phone but to
merely depress the disconnect button because, as soon
as you release the button, the phone will ring again.
4.
The
phone will continue to ring for days and, although I'm
only asking you personally take the calls for just
1-day, by the time your phone stops ringing entirely
(some two weeks later) you will have received hundreds
of calls.
5.
Some
of the callers will ring back twice, three times and
more.
Etc.
So what's the point? Ah, not so fast, my friend. Before
I get to that, you're going to have to endure even more of my
fatuous drivel. Be patient. This drivel is relevant.
Ready? OK. Once upon a time when I was publishing this
newsletter from Los Angeles, I got a call from one of my
subscribers who was selling a very high-priced service
to companies who were (or should be) doing business with
Pacific Rim countries. "How to get the attention of these
companies?" that was their question.