Gary Halbert · whole document (45)
aslz winners losers
1.
First,
you will be awakened before
dawn by someone answering the ad.
2.
By
7 a.m. or 8 a.m. your phone will be ringing with some
frequency.
3.
By
10 a.m. you will learn not to hang-up the phone but to
merely depress the disconnect button because, as soon
as you release the button, the phone will ring again.
4.
The
phone will continue to ring for days and, although I'm
only asking you personally take the calls for just
1-day, by the time your phone stops ringing entirely
(some two weeks later) you will have received hundreds
of calls.
5.
Some
of the callers will ring back twice, three times and
more.
Etc.
So what's the point? Ah, not so fast, my friend. Before
I get to that, you're going to have to endure even more of my
fatuous drivel. Be patient. This drivel is relevant.
Ready? OK. Once upon a time when I was publishing this
newsletter from Los Angeles, I got a call from one of my
subscribers who was selling a very high-priced service
to companies who were (or should be) doing business with
Pacific Rim countries. "How to get the attention of these
companies?" that was their question.
"Do this," I says. "Go to
Deak-Perrara and get some paper currency from each of the
Pacific Rim countries. Get the lowest denomination bills you
can. Then put a bill from each different country into a bundle
and attach that bundle of bills to the top of the first page
of a personally-typed letter. The letter should be dated, have
an inside address, and be sent first-class or better yet, via
Federal Express. The letter should begin by telling the
recipient to hold that bundle of money in one hand while he
holds the letter in the other hand and reads it. The letter
should go on to say the money the reader is holding in his
hand is only a microscopic sample of the money he and
his company is missing out on by not using the firm the writer
of the letter works for to help capture a share of the Pacific
Rim market."